Research On The Factors Influencing The Application Of Artificial Intelligence Technology In Broadcasting And Hosting Industry

On April 29,2019,relevant departments of the state jointly launched the "six remarkable achievements,one top notch" plan 2.0,explicitly proposing to advance the development of new engineering,new medical,new agricultural and new liberal arts in an all-round way.While paying close attention to its own development,the new liberal arts,we also need to learn from other disciplines of theoretical research methods,scientific and technological means,so as to show a continuous integration,expansion,increasingly comprehensive new trends.In this process,also emerged a large number of cross-disciplinary,mutual inheritance and innovation,cross-integration,collaboration and sharing.Faced with the development of digital,intelligent and networked technology,artificial intelligence technology is widely used in all walks of life in our country,because of its characteristics of intelligence and automation,it has begun to gradually replace some low-tech or labor-based work,providing a great convenience for human life.The application of artificial intelligence technology in the broadcasting and hosting industry has undoubtedly made the development of broadcasting and hosting industry have new opportunities and challenges.In this study,the reference "new liberal arts","cross-disciplinary" related content is mainly used to explore and analyze the influencing factors of the application of artificial intelligence technology in the broadcasting and hosting industry.The introduction is the background,current situation,significance and methods of the research.The first chapter focuses on the innovation diffusion theory and technology acceptance model.Carry out a systematic description.The second chapter is the focus of this research.Through the distribution of scales,SPSS software,AMOS software data analysis,etc.,research on the influence factors of artificial intelligence technology in the broadcasting and hosting industry,and get performance expectations,hard work expectations,The four hypothetical variables,community influence and convenience,will affect the application behavior of artificial intelligence technology in the broadcasting and hosting industry.Among them,in addition to the convenience conditions that have a slightly weaker influence on the behavior of practitioners in the broadcasting and hosting industry,efforts are expected to have the greatest impact on the behavior of practitioners in the broadcasting and hosting industry.Chapter 3 proposes strategies to promote the application of artificial intelligence technology in the broadcasting and hosting industry based on the research results.Chapter 4 summarizes the research limitations and expectations of this paper.According to the future development trend of artificial intelligence and the application research of artificial intelligence technology in the broadcasting and hosting industry,this article will discuss the development and significance of artificial intelligence in the broadcasting and hosting industry in combination with related theories and realities,so that artificial intelligence technology can better serve the media,Service announcer,host..