A Study On Customer Satisfaction Towards Online Shopping In Morocco-JUMIA Case Study

With the rapid development of the Moroccan e-commerce industry,online shopping has gradually become more and more popular,especially among young consumers,especially for the younger age groups.As a result,the competition among the e-markers becomes continuously fierce in the e-commerce industry.The main goal of this paper is to provide Morocco's largest Internet B2 C platform Jumia.com with important data on online consumers' emotional management of online shopping.It mainly uses questionnaire research to focus on Moroccan online consumers' satisfaction and influence on online shopping factor.This paper conducts a comprehensive and in-depth study of consumer behavior and consumer satisfaction in Moroccan online shopping The research method used was quantitative research,which was based on a questionnaire form and sent to the respondents over the Internet.The empirical study illustrates the results statistically based on data collection of respondents' questionnaires.After that,solutions to deal with the research problems and suggestions for the case company were presented at the end of the thesis.