Factors Effecting Customer Satisfaction During Online Shopping In Developing Countries:A Case Of Pakistan

Online shopping is the biggest part of customer attraction as well as customer satisfaction.In this technological world,most of the companies use online shopping for making satisfy the customer and for attracting more customers as well.This research paper is based on the topic of the impact of different factors on customer's online buying satisfaction in developing countries.The focus of this research paper has been to identify different factor and their impact on customer's satisfaction.Apart from this aim,the research paper also has some other aims such as to determine the customer's satisfaction towards the products as well as services of the retail companies.The research study also aimed at identifying the impact of online shopping on the improvement of customer's satisfaction in the retail companies.The researcher has used positivism philosophy,descriptive design,deductive research approach and primary data collection method for conducting the research.300 respondents who have prior online shopping experience were selected by the researcher for collecting data related to the research topic.From the findings of the study,it could be evident that online shopping helps the organizations to enhance their business opportunity as well as it will help the organizations to enable more customers' satisfaction in the organizational context.It has also been evident from the study that different factors has numerous effects on customer's satisfaction and as per the analysis,fair price,quality,speed of delivery and responsiveness are major factors that helps to increase customer's satisfaction it can be referred that these factors helps the organization to grow their business which will enable more financial benefit in the organizational context.