Research On Simulation And Regulation Of The Platform Transaction Model In Considering The Perception Information

The O2O platform transaction connects the two parties to the traditional trading through the platform with a new transaction structure.Changing the traditional trading market,which has only the supply and demand relationship between the buyers and the sellers making the trading relationship more complicated.In the complex adaptive system of O2O platform trading,the trading participants also have the characteristics of the subject in the complex adaptive system,which is proactive and adaptable,and can independently interact with other subjects,transaction information and environment.Based on the theory of complex adaptive systems,this thesis constructs a systematic O2O platform market model to simulate the market state changes of market participants' perception and then analyzes the market structure of O2O platform in order to systematically analyze the O2O platform structure and provide constructive suggestions for future marke.Specific research content includs:(1)O2O platform transaction simulation study considers single perception value.Within the system,defining a single perception information(preference information,cognitive dissonance information and regret information).According to the complex adaptive system theory,using the Swarm simulation tool to construct an Agent-based simulation model.And the corresponding judgment condition information is generated by the judgment condition value.Then selecting the combination of the conditional value generation,using the Swarm simulation tool to simulate the platform transaction considering the single perception value.Last,outputing the simulation results and analyzing it.(2)O2O platform transaction simulation study considers combined perception value.The combined perceptual value have four situations:the combination of preference value and the cognitive dissonance value;the combination of preference value and the regret value;the combination of cognitive dissonance value and the regret value and the combination of preference value,the cognitive dissonance value and the regret value Observing and analyzing system state changes through multiple simulation experiments.The simulation results show that the O2O platform system has the potential risk of collapse without considering the effective control of the fourth party's supervisory organization under the continuous influence of perception.(3)Regulating simulation research.Introducing the fourth regulation agent based on the simulation results of the perception of the participants.The platform supervisory authority selects the control variables according to the O2O platform participant cost variables,such as:the cost of the seller's occupancy;the information cost;and the conversion cost.Combining the control conditions of different participant costs,the possibility of reciprocity and altruism in the system,positive feedback regulation and simulation.The research results show that the social welfare feedback on the platform contribution to the overall stability of the platform system.This thesis uses the Swarm to study the regulation and simulation of platform transactions under the condition of perception on complex adaptive systems,and provides theoretical references for the formulation of the O2O platform trading system.