Research On Scene Communication Of Network Audio In The Age Of Intelligent Media

In the era of smart media,smart devices,positioning systems,big data,social media,and sensors have facilitated the arrival of the scene era.Sound is an important channel for people to perceive the world and communicate with others.Media products such as network audio should be paid more attention.The information explosion has given birth to an economy of intent,the slowdown in user growth has stimulated changes in the audio industry,the upgrading of content consumption has improved the quality of user needs,the development of intelligent media technology has brought about user action scenarios,and the practices of other industries have provided effective audio industry.For reference,driven by various factors,network audio has shown a scene-oriented trend,that is,information and service adaptation based on scenes,user-centric,smart devices as the carrier,and user demand-oriented.This article uses network audio as the research object,media scene theory as the theoretical basis,and uses case study,in-depth interviews,and participation observation methods as the main research methods to discuss how network audio is facing the advent of the scene era under the background of the intelligent media era.What is the practical value of constructing and scene-based dissemination of network audio.The first chapter reviews the development process of network audio sceneization,from a single scene in the podcast era to an interactive scene in the mobile era to a multi-dimensional scene in the full scene era.Analyzing the reasons behind the trend of network audio sceneization,the information explosion has spawned an economy of intent,the slower user growth rate has stimulated the reform of the audio industry,the upgrade of content consumption has improved the quality of user needs,intelligent technology has brought user action scenes,and other industry practices provide effective reference.The second chapter analyzes the scene elements and user needs of network audio.There have been some changes in the scene five forces in the era of smart media.The scene elements of network audio are analyzed from the perspective of the new scene five forces.Mobile listening devices and smart devices together serve as the carrier of network audio.The audio platform has social functions,big data,sensors,and positioning.The system records the user's activity track and consumption information all the time.Interpretation of the needs of network audio users in the context of scenarios from four aspects: diversified use scenarios,accompanying sound information,personalized content customization,and immersive use experience.The third chapter analyzes how to construct the scene of network audio.The network audio platform mines application scenarios based on user portraits,creates products and services to provide users with scenario experience,and grasps social scenarios to shape the communication capabilities of the audio platform.In Chapter 4,taking Himalaya FM as a case,it analyzes the way of scene construction from the scene connection between users,platforms,anchors,and smart devices.Based on Merowitz's media situation theory,it discusses the emergence of network audio scene communication.Scene integration between virtual scenes and real scenes,online scenes and offline scenes,social scenes,and new listening,content production and social behaviors derived therefrom.The fifth chapter analyzes that network audio sceneization has certain practical value to users,audio industry,and culture.Network audio sceneization adapts to the decentralized content production pattern,shaping the equal and interactive transmission and receiving relationship;helping the audio industry realize precision marketing with the help of scene marketing strategies;forming subcultural groups and nurturing new cultural types.Chapter 6 points out the problems of privacy ethics,information cocoon rooms,deviant behaviors of the subject,serious homogeneity of the content and form of the dissemination of online audio scenes,and from privacy protection,reconstruction of the subject's rules of conduct,integration of intelligent data,and vertical depth.The four aspects of digging content propose an optimization strategy for network audio scene-based communication.