Research On "Virtual Boyfriend" And Female Online Emotional Consumption Phenomenon

The phenomenon of "virtual boyfriends" is a product of the consumer era.Men have been manufactured by the mass media industry as symbols of consumption,and women have engaged in a certain degree of gender dialogue in online emotional consumption.With the rise of the power of "her economy",the development of new online media technology and the influence of online consumerism,the phenomenon of online emotional consumption of "virtual boyfriends" and women has also entered the field of communication.When emotions are spread on the Internet,women's negative emotions in reality and the positive emotions generated by their “virtual boyfriends” interact with each other.Online carnival consumption rituals and immersive emotional experiences have brought women certain emotional fantasy and Satisfy.But in reality,female characters are stared at.Whether in family or in the workplace,they are in a difficult situation.Through online emotional consumption such as "virtual boyfriends",there is also a special emotional dialogue between the sexes in online communication..Women temporarily escaped from the shackles of realistic pressure in online emotional consumption and obtained a short-lived emotional catharsis experience.In the emotional consumption of this online carnival,men as consumption symbols are encoded and decoded,and the symbolized men become With the products in the windows of online stores,women's emotional consumption is gradually becoming entertaining.The love atmosphere and intimate scenes created by "virtual boyfriends" immerse women's emotions.They and female consumers enter the virtual space of the Internet,and they are free to perform emotional deduction and emotional expression,and women are in a gender dialogue.It also shows its own real dilemmas: emotional confusion,identity anxiety,workplace discrimination,and family bondage.Through the illusory emotional connection,they satisfied their own emotional cravings within the specified time,and to a certain extent eliminated the male voice,broke the binary opposition,and obtained the opportunity to reshape their self-image.When analyzing the phenomenon of "virtual boyfriend" and female online emotional consumption,this paper uses case analysis,participation observation method and in-depth interview method.Firstly,it introduces the general situation and characteristics of "virtual boyfriend",and then sorts out the "virtual boyfriend" from The process of generation to development,and the emotion of consumption is placed in the network communication.Through the method of participation and observation,it analyzes the females as the main consumer and the process of their interaction with the "virtual boyfriend" and the emotional connection process,which also reveals the female The current status and nature of emotional consumption on the Internet.At the same time,in case studies and interviews,the reasons for the disillusionment of women's illusory emotions in online emotional consumption,the need for gender dialogue,and the plight of women's real roles are also studied in case studies and interviews.Although women can obtain spiritual comfort and guidance through online emotional consumption,But virtual consumption cannot completely solve real problems.At the end of this article,we also think about the relationship between the sexes and the dialogue between the sexes,and imagine the equality of the sexes around the perspectives of the improvement of women's autonomy and the harmonious emotion of harmony and difference.