Impact Of Social Media Marketing On Consumer Purchase Intention

Social Media Marketing is a new trend of shopping that is based on internet usage.However,the innovation of technology has introduced a new platform in human life,Social Media Marketing play an important role in order to reach the information to the customer faster and faster.People tend to be busier than before;they have no time to go shopping directly or to check the product or price directly.That is why they always spend sometimes with social media in order to find the products or services they need.The present of Social Media Marketing has changed the consumers' life style becomes trending,and comfortable.The rapid growth of Social Media Marketing will boost the business more successful.People are more likely to buy the products or services which they already saw in the online advertised through Facebook,YouTube,Instagram or any other social media platforms.This study was conducted to explore the Impact of Social Media Marketing on Consumer Purchase Intention:A Case Study of Millennial in Phnom Penh.This research paper applied quantitative method with the sample size of 196 respondents,and the descriptive method disused for data analysis which described the frequency of respondents that were selected for this study.