| Influencers marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media.Influencer marketing can be seen as a modern from social media influencer' s endorsement,in which function as influencers and promote brands or products on their own social media channels.Social media influencers are first explored within the advertising field,particularly to create buzz in the younger markets and further expand social media coverage in businesses.Especially on Facebook and Instagram,there are many posts can be observed,in which products or services are prominently placed and supposedly recommended.To the best of the researcher knowledge,the purpose of this research is to explore the how consumers perceive the influence of social media influencers to the Purchase Intention.In this study is designed to investigate the impact of social media influencer on consumer purchase intention,focusing on content,attractiveness,trustworthiness,and social identity.This study found that influencer marketing has been favored by many marketers and business owners in Cambodia.According to all respondents from interviews,influencer marketing is doing well in marketing on social media which is one of best method to reach the target consumers.Indeed,with all the data collected,respondents and researcher foresee that this influencer marketing would be widely used by various sectors especially in marketing.With the support of followers,the number of influencers has been increasing noticeably.Common people start to know what influencer is and what are the benefits of it for being one.Undoubtedly,he or she may become one.As claimed by the respondents of firm owners,using this influencer marketing boosts their sales undeniably,and its cost is really efficient.With this speedy increase of adopting influencer marketing,all the respondents believe that influencer marketing would become more common in marketing field. |
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