| In this paper,the live stream of domestic beauty products on Dou Yin platform is taken as the research object,and the influencing factors of the live stream effect of beauty products on Dou Yin platform are summarized by means of questionnaire survey,in-depth interview and participatory observation.At the same time,the negative influencing factors of the live stream effect of beauty products are analyzed and summarized,and suggestions for improvement are put forward according to the negative influencing factors.The full text is divided into five parts.In the introduction,the background,purpose and significance of the research are introduced,and the research ideas,research methods and research innovations are discussed.The first chapter mainly defines the concept of live stream effect,and discusses the related theories,related literature and the communication advantages of beauty products live stream on Dou Yin platform.The second chapter explains the research design and analysis of this paper,expounds the research methods,research design and research objects,and summarizes the influencing factors of the live stream effect of beauty products on Dou Yin platform;The third chapter analyzes and expounds the mechanism of influencing factors;The fourth chapter is to explain the negative factors affecting the live stream effect of beauty products on Dou Yin platform;The fifth chapter expounds the suggestions to improve the negative factors.Based on the survey of the users of beauty products live stream on Dou Yin platform,combined with the relevant communication theory,it is concluded that the main influencing factors of beauty products live stream on Dou Yin platform are beauty anchors,live content,communication environment,Dou Yin platform and audience themselves.At the same time,it summarizes the positive and negative influences of these factors on the live stream effect of beauty products on Dou Yin platform,and puts forward some suggestions for improving the live stream effect. |
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