| According to the National Bureau of Statistics,the total retail sales of consumer goods in China will exceed 41 trillion yuan in 2019,a year-on-year increase of 8.0%.The overall development of China's retail industry is good.The retail industry showed a good development trend.Major physical retail enterprises actively adapt to consumption upgrades,focus on improving the quality and efficiency of supply.Return to the essence of retail through transformation,quality improvement and superior service.Actively use digital information technology to rapidly promote the development of digital transformation channels,further transform and integrate digital supply chains,strengthen digital customer services,and adjust organizational structures.The application of digital information technology represented by big data continues to promote the development of retail enterprises towards digital transformation.It also puts forward higher requirements on how to promote digital transformation and improve business operating efficiency.Through a review of the digital transformation and the relevant literature on the operating efficiency of retail companies,found that some scholars have studied the importance of digital transformation and its related processes.But few scholars have studied the digitalization of retail enterprises and the quantitative evaluation of the level of digital transformation.Secondly,there are relatively few existing achievements in the field of research on the impact of digital transformation on operating efficiency.This article focuses on supplementing the inadequacy of the above two studies.First,this paper uses a qualitative research method based on grounded theory to sort out the theoretical process of digital transformation and development,and build a digital transformation and development level evaluation system for Chinese physical retail listed companies.Based on this,the five stages of digital transformation and development are clearly defined.That is:the introduction period,development period,growth period,standardization period,maturity period,and actually measured the digital transformation and development level of 40 Chinese physical retail listed companies from 2009 to 2018.Secondly,combing the research of related tons of scholars to sort out the influence path of digital transformation and development on the operating efficiency of enterprises,it is found that the development of digital transformation has both positive and negative effects on the operating efficiency of enterprises.Among them,positive impacts can be decomposed into gains from market expansion,consumption frequency,loyalty,and management enhancement.Negative impacts can be decomposed into cost disadvantages,channel substitution,and negative spillovers.And a three-stage DEA model is used to internalize the direction and degree of the comprehensive influence of digital transformation on business operating efficiency.Finally,a Tobit panel regression model of the development level of digital transformation that affects retail business efficiency is constructed,and the empirical study of the direction and extent of the impact of digital transformation and development on retail business efficiency is demonstrated.Digital transformation has a positive impact on retail business efficiency.This article explores the internal mechanism of digital transformation development affecting retail enterprise efficiency,defines and quantifies the development level of Chinese physical retailer' s digital transformation.And analyzes the impact of digital transformation development level on corporate efficiency through empirical research,advances and deepens the research of digital transformation of Chinese physical retail enterprises.At the same time,it puts forward corresponding policy suggestions for the government to formulate relevant policies and regulations for the retail industry and help physical retail enterprises to promote the development of digital transformation. |
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