Research On The Title Of Internet Review

Due to the particularity of the Internet media environment,the characteristics of today's online review titles are different from those in traditional media,so its production requirements also need to conform to the times for induction and summary,and people's online review as a central media review has a broader authority and influence,which is worth in-depth study.First of all,it is not difficult to find out that the development focus of the Internet review has been transferred to the competition stage of the review title,and the title function has been further deepened,which puts forward new challenges to the production of the contemporary Internet review title.Secondly,the paper makes a statistical analysis of the review titles of people's online review 2019 from the perspective of multi-disciplinary and case studies.The topics of people's online review are mainly political and economic international content,non event theme and policy development category;in terms of mood tendency,it mostly uses imperative sentences to express attitude;in terms of rhetorical strategies,it uses rich language forms,lifelike analogy,metonymy and Exaggeration and other techniques also appear;in terms of structure and function,most of them adopt the structure of single line real questions,and the important function of the title to attract the interest of the audience is increasingly prominent.Thirdly,the above analysis highlights some characteristics of people's online review titles.It not only focuses on political and economic international and social education,but also guides the audience's thinking through the attitude displayed in the title,or plays a role of public opinion supervision through the title calling for countermeasures.Finally,all of these put forward new references and requirements for the production of contemporary Internet review titles,that is,we must pursue content,pay attention to words,pursue artistic beauty and put the audience first.Only in this way,the title of Internet review can better adapt to the Internet media environment,and the stable development of news review network will be more guaranteed.