Research On The Youth Strategy Of Wufangzhai Brand

In today's era,with the rapid development of the Internet,new media is unstoppable,internet talk shows are developing rapidly,and a number of high-quality Internet talk shows with diverse themes and different styles are gradually showing their heads.The massive and fragmented features of the network platform make the network talk show show show more interactive,open,immediate and entertaining features,and the style of talk show host is more personalized in line with the development of the times.In the network talk show program,the host's language humor becomes one of the important highlights of the program,and also the main cause of the increase of the program viewing rate One of the reasons.Network technology promotes the rapid development of new media and changes the pattern of media communication.Online self-made talk shows are springing up like mushrooms,forming a special cultural phenomenon in the context of social transformation.The internet talk show,which is rooted in the soil of Internet culture,is different from the traditional TV talk show.This paper takes the language application as the core,analyzes the characteristics of the program make complaints about the Internet,and discusses the language application characteristics of the host,the value of the participants' participation and the homemade talk show on the Internet,combining with the programs of "fantastic flowers","Tucao" and "up to day".This paper will take the language humo r of the network talk show host as the research object,analyze,elaborate and summarize the language of several popular talk show hosts,summarize their unique characteristics of language humor,summarize the function of language humor,and analyze the fa ctors restricting language humor from the perspective of language environment;and then discuss the main program of the network talk show Finally,on the basis of the above,this paper analyzes and summarizes the current problems of the host's language hum or,and puts forward the corresponding avoidance strategies.This paper explores the macro and micro strategies of the host of the network talk show to carry out the language humor,so that the skills of the language humor can be better applied in the talk show,achieve the best program effect,and maximize the value of the program ?...