Research On Supply Chain Customization Level And Price Decision Based On Blockchain Technology

With the increasingly fierce contradictions between supply and demand,more and more consumers show personalized needs,and companies in the market are gradually introducing customized products and services.Blockchain technology,as an emerging Internet innovation technology,can empower customized supply chains.At present,researches on customized supply chains rarely involve blockchain technology,both manufacturers and retailers in the market rarely introduce blockchain technology to facilitate customized supply chain decisions.This article builds a Starkel-Berg game model of a customized supply chain that is dominated by a manufacturer,and a retailer and customers are involved,which is divided into a traditional customization model and a block-chain technology customization model.Degree of effort of the designer reflects level of customization of product.The manufacturer produces customized products according to individual needs of consumers and determines the degree of introduction of blockchain technology,quality and wholesale price of customized products.This article uses game theory methods to study custom-made supply chain decision-making and profit issues that are dominated by manufacturers with customer and retailer’s participation under traditional customization and block-chain technology customization.Under the two modes,this article mainly analyzes the impact of factors such as level of customization,level of introduction of block-chain,retention utility of consumers on customized products,consumer’s sensitivity to preference of customized products and manufacturer’s production cost of the product on customized supply chain decisions and profits.In traditional customized supply chain model and customized supply chain model that introduces blockchain technology,comprehensive mathematical analysis and supplementary analysis of calculation examples in this paper show that :(1)introduction of blockchain technology is likely to improve market demand for customized supply chain and level of customization of product;(2)consumer’s retain utility of ideal products has a positive impact on the introduction level of blockchain technology,when it is within a certain range,it may optimize production of customized products.supply chain profit of customized products that introduce block-chain technology is higher than supply chain profit of traditional customized product model;(3)consumer’s preference coefficient for customized product has apositive impact on introduction level of blockchain technology,When it is within a certain range,it may optimize production cost of the products.supply chain profit of customized products introduced blockchain technology is higher than that of products of traditional customized model.