Research On Marketing Strategy Of M Company's New Energy Power Software

M software company is a software enterprise headquartered in Beijing,formerly affiliated to a general planning and design institute,mainly engaged in the development of new energy and power industry software and related technical services.So far,the company has relied on strategic partnerships with its parent company and partners,as well as several other big customers,to keep revenue steady.But because of the change of internal mechanism and external environment changes,the M company limited,in the process of operating income and customer groups with its small size and income channels is monotonous,how companies with the advantages of its own resources and products and services to the planning system of the marketing strategy,make the problems solved,particularly critical for M company.Based on the marketing theory,this paper makes a systematic exploration of the marketing situation of M company by combining the interview method,PEST analysis,SWOT analysis and comparative analysis,and finds out the problems.Then,it makes a detailed analysis of the internal and external environment of the company,defines the market situation and product types of the company's expansion,and determines the market positioning,product design,marketing channels and marketing strategies of M company according to the 4P and STP marketing theories.This paper analyzes the steps and results of strategy execution in detail,and USES the method of data comparison to evaluate the effectiveness of marketing strategy,and obtains the final research results of this paper.Based on M company,this paper makes a systematic analysis of its marketing team,marketing strategy,implementation strategy and effectiveness analysis.It points out that the new marketing strategy plays a key role in the normal operation of the company.The successful practice of the market-oriented reform of the company with the background of state-owned enterprises.