Research On The Strategic Transformation Of TY Software Development Company

Along with the rapid evolution of emerging information technology such as cloud computing technology,as well as the guidance of national policies and the supports from government,emerging information technology is gradually integrating with the traditional industry,leading the traditional industry to reshape its value chain,breed new industries and new business models,change or even subvert existing business models,and result in the changes of productivity structure and competitive environment.Enterprise should pay enough attention to the trend of deepening integration of emerging information technology and other industries,make corresponding changes in advance,invest more on the application and research of integrating the emerging information technology into its existing businesses.Enterprise should utilize the opportunities to realize its strategical transformation,upgrade or reform its business model,to seize the great business opportunities that bring up by new technology and achieve its sustainable growth.TY software development company is one of the well-known domestic providers of Project Management Information System in China,with its focus on the research and development of project management information system and solutions.It has provided the consulting service,system implementation and tools integration solutions to hundreds of large and medium-sized enterprises,helped them built the whole life-cycle project management platform based on their customized requirements,and helped them established strong project management capabilities to achieve their organizational strategic objectives.Using the knowledge of enterprise strategical transformation,this paper makes a systematic analysis of the strategic transformation of TY software development company that based on cloud computing,including: searching and reviewing the relevant theoretical literatures of enterprise strategical transformation,briefly describing the history and current situation of the target company,analyzing its external environment such as policy,economy,social and technical factors and its key internal factors such as organizational structure,corporate management,corporate resources,product research and development,marketing,and service etc.,using the SWOT method to analyze its opportunities and threats,as well as the advantages and disadvantages,using the internal factor evaluation matrix(IFE)and external factor evaluation matrix(EFE)to quantify the key factors identified and determine the impact of each key factor,using QSPM method to quantitatively select the transformation strategy from available strategy options,and then proposing a set of feasible strategical transformation plans from the overall perspective,the business perspective and the supporting perspective,as well as a plan to overcome the resistance that may arise during the transition process.The research result of this paper will provide TY software development company with a set of feasible strategical transformation plans,which can help it reduces cost on sales,marketing,maintenance and supporting,realizes a more robust operating model,builds core competitiveness and enhance competitive advantage.The research result is also a good reference and guidance for the strategical transformation of other enterprises in the industry,thus enhancing the vitality of the industry and actively promoting the continuous growth of the software information industry.