Research On The Influencing Factors And Breakthrough Strategies Of Information Cocoons In Mobile Social Media

The popularity and development of mobile Internet and other related technologies have led to an increase in the number of mobile social media based on such technologies,and the number of users has also increased rapidly.On the other hand,it has also led to more and more serious information overload.The mobile Internet,which should have facilitated the acquisition of information,has brought new troubles to users,but it has also promoted the generation of personalized recommendations.Personalized recommendations have been widely used in the Internet field such as social media,e-commerce,and entertainment applications.The algorithm of personalized recommendation is continuously optimized,and the accuracy of the recommendation results is also improved.At the same time,however,another crisis is brought about-the intensification of the information cocoons.It is generally believed that the formation factors of information mortuaries include both users and systems.The user mainly refers to the user's conscious screening of information in order to satisfy the feeling of pleasure and comfort.From the system side,at the same time,personalized recommendation is an important reason.However,the research is needed to find out what are the influencing factors of the information cocoons.This paper firstly expounds the concept of mobile social media,defines the types of mobile social media studied in this paper,and summarizes the behavioral characteristics of mobile social media users.Then it introduces the connotation,formation reasons and performance characteristics of the information cocoons,and based on this,it proposes the influencing factors such as usage behavior,selective contact behavior,information encounter and subjective norms.Combined with the use and grafications thoery,this paper constructs a model of the influencing factors of mobile social media information cocoons.After referring other papers and theses,the questionnaire was designed and distributed,and the model hypothesis was verified by correlation analysis and regression analysis through analysis of the recovered sample data.According to the study,Selective contact behavior,information encounters,and subjective norms have a direct positive impact on information cocoons perception and information cocoons breakthrough intentions.The years of use,the duration of single use,and the number of follows have an indirect positive impact on the information cocoons perception and information cocoons breakthrough intentions.The years of use,the frequency of use and the duration of single use have an indirect positive impact on the perception of information cocoons and information cocoons breakthrough intentions.After analyzing the results of empirical research,several strategies for the smashing of information cocoons are proposed from the three perspectives of users,mobile social media and the society.