Game-Theoretic Research On Internet Enterprise Information Security Investment

With the rapid development of Internet technologies,the issues of information security have been widespread in all walks of life.However,compared with other industry enterprises,Internet enterprises contain a large amount of customer’s information and privacy,and protection of their information security covers the information of users and enterprises.This article,starting from the actual situation of Internet enterprise business,grasps the Internet enterprises directly to the netizens group,the information security incident will cause the user privacy security concerns of the industry characteristics,respectively,the Internet companies face information attackers,Facing the information security investment game model of other Internet companies,this paper studies the information security investment of Internet enterprises.The main contents include the following two aspects.First,by analyzing the game relationship between Internet companies and information attackers,and establishing an evolutionary game model to study the consideration of Internet information security investment in the face of information attackers,we can see through model solving and data simulation analysis,the information security of Internet companies is directly related to the vital interests of their users,the security investment of enterprises can increase the brand reputation of Internet companies.In general,Internet companies will invest in information security,develop information security technologies,and strengthen Internet security management.Second,Internet companies are divided into two categories according to the size of market share and the size of enterprises.In view of the changes in the degree of public trust in Internet companies in the dynamic environment,a differential game model between Internet companies is established to discuss Internet enterprise information.Security investment.Through discussion and research,it is found that in the case of independent decision-making,Internet companies will invest in information system security according to their own market share.Internet companies with small market share will be more negative in information protection;the lower enterprises will make higher investment and the social welfare level will be improved.Therefore,we can establish a coordination mechanism to encourage Internet companies with small market share to actively carry out information security investment,and to meet the information security protection cooperation agreement between Internet companies.