Investigation And Research On The Media Literacy Of College Students In Inner Mongolia Under The Background Of New Media

The era of new media,like the industrial revolution,is changing all human behavior.Teenagers,especially college students,are one of the main users of new media.They are also one of the most extensive users of new media.Their application ability in the new media era and usage characteristics in the new media environment have certain representativeness and reference value for us to investigate the media literacy of college students in the new media environment.Moreover,as a group with higher education and relatively high cultural knowledge level,college students should have a higher level of media literacy.In addition,the characteristic of new media is the large amount of information,there are a lot of unverified information,these information is amplified in the process of cracking transmission,However,college students are still in the transition period between the prophet and the unknown,and also in the stage of the change and reconstruction of the three views.Therefore,the external environment has a great influence on college students,and their critical understanding and understanding of media information is also quite limited.However,no matter what kind of information will have some influence on their thoughts and concepts.Therefore,it is imperative to cultivate good media literacy of college students.This paper mainly discusses the media literacy level of college students in Inner Mongolia under the current new media environment through literature content analysis,questionnaire survey and data analysis.Based on the understanding,application,judgment,consciousness and improvement of new media and its media literacy,this paper investigates the current situation of media literacy of college students in Inner Mongolia and analyzes the media literacy of college students in Inner Mongolia under the new media environment.Finally,according to the feedback of the questionnaire survey,specific suggestions and countermeasures are given in order to provide reference for media education in colleges and universities.