The Social Gender Construction Of Female Anchors In Game Live Broadcast

This research takes female anchors in game live broadcasts as the research object,takes Joan·W·Scott's social gender theory as the basic research perspective,observes the process by which their gender is constructed in the specific situation of live game broadcasts,and uses Foucault's Discourse power theory and Goffman's Dramaturgy are the main analytical perspectives.It turns out that the gender of female anchors in game live broadcasts is being negatively and one-sidedly constructed by the male discourse power system,and the subjects involved are diverse.The female game anchors themselves need to make all aspects of their images conform to men's imagination and expectations of women.The room management in the live broadcast room and even the platform super-management all play a role in boosting their performances,and the live broadcast platform has achieved it to the greatest extent.The materialization.On the whole,the negative and one-sided construction of the gender of female anchors in game live broadcasts is the epitome of gender inequality in the macro society.At present,women still need to establish their own discourse system,and multiple actors participate in completion must share this path.