Research On The Construction Path Of Sports Characteristic Towns In Jiangxi Province

With the development of economy and the improvement of people's living standard,after entering the new normal of economy,it has become the main task for China to tap the domestic demand of people's consumption and promote the motive force of economic growth.The economy of our country is in the steady growth stage,the appearance of the sports characteristic town has adapted to the current development trend,at the same time,the construction of the sports characteristic town can drive the further economic growth.This This paper chooses Jiangxi Province sports characteristic town as the research object.By means of questionnaire survey,interview method and field survey method,the advantages,disadvantages,opportunities and challenges of the construction of sports characteristic towns in Jiangxi Province are understood,and the AHP-SWOT model is constructed to provide some suggestions for the development of sports characteristic towns in China.Draw a conclusion :1.Jiangxi Province sports characteristic small town superiority is the development motive force big,first: all has the good location superiority;at the same time has the tourist source market superiority;second: the province natural and the tourism resources is rich;Third: characteristic folk culture resources and humanities;fourth: basic sightseeing agricultural resources.2.The lack of basic facilities leads to the lack of independent hematopoietic function in Jiangxi sports characteristic town,which poses a certain threat to the development of small town.3.the number of leisure sports talents is not enough to support the development of small towns with sports characteristics,more sports projects show the plight of talents without project management and operation.Sports projects lack novelty,most sports and the surrounding provinces and cities homogenization is more serious,unable to body Sports characteristics of small towns to attract tourists from surrounding provinces and cities are facing challenges.4.the sports characteristic town and the sports industry fusion degree is not enough,lacks the sports goods production profession,the sports training and so on "sports" industry chain,lacks the market vigor this is a big challenge,but the national policy support,the tourism market development,the sports tourism development prospect and the national income increase all provided the certain opportunity for the small town future development.5.the current characteristic town construction is in full swing,some adjacent towns appear homogenization,and the relevant policies do not meet the requirements of the town will be eliminated,this series of reasons lead to the small town construction competition pressure Huge.6.the limitation of traditional tourism concept and the destruction of ecological environment by sports tourism have caused some resistance to the sustainable development of sports characteristic towns in Jiangxi Province.In view of the above conclusions,the following suggestions are put forward :1.Clear government functions,do a good job of leading work to promote 2.Strengthen top-level design,improve overall planning.Attach importance to the training of professionals,promote operational management optimization 4.Optimize the allocation of resources and highlight regional characteristics.Establish brand effect and increase publicity.