Research On Marketing Strategy Of Ordos Campus Of Oriental Youbo

Since the popularization of compulsory education in nine years,young students have gradually changed to their parents,and their own learning consciousness and education consciousness have been enhanced,so the demand for training institutions for all ages has increased.With the development of the Internet and the support of national policies for private education,online education shows a strong momentum of development.The gradual maturity of live broadcast technology attracts businesses in various fields to invest capital in online education.The outbreak of new crown pneumonia at the end of 2019 has promoted the development of online education to some extent,and the competition between online education merchants has also entered a white-hot.Orient is a subsidiary of New Oriental,a science and technology education company with Beijing headquarters as the core to open institutions throughout the country.It expanded rapidly in a unified management model from 2016.Ordos campus is Oriental UNICAST excellent broadcast at the end of 2019 opened in Ordos,Inner Mongolia.Ordos is located in Inner Mongolia Autonomous region,which is representative for the development of online education market in third and fourth tier cities.At the same time,due to the particularity of Ordos market environment,the development of online education in the local marketing strategy is slightly different from other four-tier cities.On the basis of the relevant research theories at home and abroad,this paper analyzes the social environment,the industry environment and the regional environment of Ordos.Through questionnaire investigation and so on,combined with the analysis of the advantages,disadvantages,opportunities and threats of Oriental UNICAST excellent broadcast company,it finds out the problems in marketing strategy,and puts forward the relevant solutions and draws the corresponding conclusions.I hope this paper can provide reference for K12 online education in Ordos region and formulate marketing strategies suitable for the company.