Research On Online Education Marketing Strategy Of New Oriental

The emergence of new science and technology, product production and consumption patterns are constantly updated, the product marketing strategy is also undergoing a revolutionary change. Market competition after the reform of the supply side has become more intense, which makes the competition has become more harsh enterprises. In the new development environment, perfect marketing strategy is an important guarantee for enterprises to maintain long-term vitality in the fierce market competition.Currently, with the continuous development of Internet and information technology, the network is gradually changing people's life and work, in this situation, the network education this new industry came into being. Network education, providing people with a convenient and efficient education and learning channels, and with the traditional way of education to coordinate and promote each other, and jointly promote the continuous realization of educational goals. Therefore, at present, the major educational institutions have caught the opportunity of network education, and constantly launch new online education products and services, which led to fierce competition in the market. Mature marketing strategy for enterprises in the fierce market competition in an invincible position to occupy an indispensable position. New Oriental Education Online is an important brand new Oriental Education Group, in recent years is increasing efforts for the promotion and marketing of products, although has made certain achievements, but there are still many problems in the marketing process, such as software product quality needs to be improved, the teaching process of poor interaction, pricing methods need to be improved, to expand publicity channels so, these problems seriously affect the market competitiveness of New Oriental Education network.Under the above background, taking the lead in network education as an example, the marketing strategy of online education products in our country is analyzed in detail. First of all, analyze and summarize our network of educational products and characteristics, and related theories are studied in detail, the theory is a key role for the following study; secondly, analysis of New Oriental Education of the network, PEST, FIVE-FORCE and SWOT analysis, and provide a theoretical basis for the research for the further analysis; thirdly, New Oriental related product promotion channels, and the channel problems are summarized, which is very important for the optimization of product marketing strategy plays a role; finally, according to the analysis and the status quo of New Oriental Education marketing network above market environment, it gives an choice of strategy for improving its competitiveness, from product strategy and the price strategy, channel strategy, promotion strategy, and puts forward some safeguard measures of New Oriental Network Education Marketing strategy.