Research On Online Communities About Gender Issues In Social Media

The development of network technology and the prevalence of social media have pushed netizens to participate in discussions on various social issues through social media.In the discussion of social issues,users generate interactive behaviors and follow relationships with others by acquiring and sharing information,forming a network community based on personal relationships in cyberspace."Pastoral women's rights" is the abbreviation of "Chinese rural women's rights".This word with Chinese characteristics was born on the Internet.Discussions on the definition and characteristics of "pastoral women's rights" have also become an important part of the discussion of gender issues in China.On the Zhihu platform,questions such as "what is idyllic feminist rights" have received widespread attention.Around the answers and discussions on these questions,users have formed an online community with a unique structure.This article uses python to collect data from those who participated in the discussion of"Pastoral Women's Rights" on the Zhihu platform.The collected data is divided into two categories,one is relational data,including the number of answers,the number of likes,and the number of fans,and the other is attribute data,including gender,occupation,educational background,etc.Use statistics to analyze the former to get the social structure of the network community,and use social network analysis methods to analyze the latter to get the characteristics of opinion leaders in the network community.The research found that the online community on Zhihu platform discussing "pastoral feminism" presents new characteristics.On the one hand,the social structure of the online community is "inverted T-shaped",the traditional flatness and decentralization are weakened,and the social stratification is obvious.At the same time,as an online community formed in the professional knowledge question-and-answer community,the"Pastoral Feminist" discussion community has weakened its professionalism,and its stance and emotions have become prominent.On the other hand,by analyzing the density and centrality of the online community,the author found that the "pastoral feminist" discussant online community has a significant small-world effect The opinion leaders are prominent but their evaluations are polarized.Under the triple effect of the small world effect,the "grouping" of opinion leaders and the recommendation mechanism of Zhihu,the aphasia of women and professionals in the communication process is more obvious,and the growth of men and amateurs is more prominent.Zhihu's "pastoral feminism" To a certain extent,the online community of discussers has become a gathering place for "male squadrons" among netizens.Not only have gender issues not been discussed equally and effectively,but gender antagonism has been continuously intensified.In response to the above research,the author believes that the effective discussion of gender issues in social media requires not only legal and community norms,but also an equal and open space.On the one hand,relevant laws to guarantee gender equality need to be improved,and the refined management of online community content on social media platforms should also be accelerated.On the other hand,social media platforms should actively act to explore the transformational effects and openness of issues,and at the same time integrate relevant positive forces from all parties to build a diversified communication subject system,especially to encourage professionals in related fields to produce content and give full support Different positions,opportunities for different groups to speak out.