Research On Gender Concepts Of Emotional Female Wechat Official Account

The concept of gender has been embodying the cognition of gender in different times,and it also shows the ideological level of a society.The advent of the social media era has injected new life into the development of gender perspectives.Especially in the awakening and growth of women's gender awareness and concept,played a role.With the empowerment of new media technology,the traditional male-centered concept of gender has changed,the discourse power of men and women has changed,the traditional concept of gender is constantly "sublate",and modern gender concept gradually occupies an important position.We Chat affective female public account as a significant female media,not only serves a large group of women,but also reflects the current social concept of gender.content published by WeChat official accounts,summarizes the composition of their gender issues,analyzes the dross in the traditional gender concepts they present and how they inject new connotation,and summarizes how the concepts of autonomy,independence and aesthetics emphasized in modern gender concepts guide women's lives.Further analysis of emotional female WeChat public account how to play its cognitive,educational and supervisory functions to promote gender equality and optimize the gender environment,to further examine and reflect on the gender concept in the materialized women and the problems of being coerced by consumerism.On the one hand,we can use the theory of gender concept to judge whether these cultural media facing women are really from the interests of women,that is,"for women" rather than "for women" media;on the other hand,we hope these research results can enlighten women readers and help them to correctly treat these women media and their gender concepts with a dialectical perspective.