| With the continuous development of the global online cultural industry,online music came into being.Music through the network communication channels,in the form of data is transmitted to the Internet,people can download or online to enjoy via mobile phone,computer,MP3,etc..Online music as a form of online entertainment,not only to music lovers brought a new psychological and physiological experience,and also listen to online music has gradually become a new enjoyment of life,and this is the study stands on.In recent years,from the online music industry’s annual report analysis and penetration levels,online music industry showing a good momentum of development,has become another major change in the history of music.Online music media,integration of media and spatio-temporal patterns,strengthening the relationship between subject and object interaction,the user not only content consumers,and content producers.In short,online music brings a full range of changes it makes listening to music from the private to the public share,from static to dynamic and from single to multiple.The research on the effect of the transmission of online music is a quantitative research.This is the property of the source of a particular phenomenon,form,or content,or effect,as well as the attention of the media information system,a single medium,content type,or personal information.College students as a force in China’s Internet users can not be ignored,has become the most active online music group.This paper through the research methods of questionnaire survey,empirical investigation for the use of college students of online music,while the use of "use and satisfaction" theory analysis and both empirical data and interpretation.Through the statistical results,it is concluded that the behavior of college students to listen to online music is universal.The use of motivation,student users choose to listen to music online,the main purpose is entertainment,to release the pressure,to pass the time,resolve negative emotions.In addition,the article combined with Maslow’s hierarchy of needs theory,analyzes online music to meet the basic needs and the needs of high level of college students,there are Entertainment,access to information,to ease the anxiety,the pursuit of idol satisfaction,as well as social interaction,emotional communication,self identity of satisfaction.On the basis of the analysis of the demand for online music to meet the needs of college students,the paper makes a detailed analysis of the problems in the use of online music.First,in college students to listen to online music,college students addicted to music,it is difficult to extricate themselves;self cognitive deviation,unable to correctly understand the self,they are worth attention.Second,the online music itself,operating on the page is complicated,the homogenization phenomenon criticized;copyright chaos,affecting the user experience;the music ecological imbalance,ignore the aesthetic of music.Finally,aiming at the problems in the actual operation,it puts forward some beneficial development ideas and reasonable suggestions: college students need to improve the network literacy,the correct understanding of the self;online music industry needs to integrate resources,improve the industrial chain;operations to enhance the production of original content,improve the user experience;from the technical,legal,social level to combat piracy,develop user payment habits.The author tries to emphasize that online music meets the needs of college students,but also to continuously improve the products types and quality of service,highlighting the music online personalized and interactive advantage,Building a large ecological circle which set of music and entertainment as a whole.This is what the author hopes to get through the study of the enlightenment and the ultimate meaning of this article. |
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