| The discourse system of mass work is an important tool for rural grass-roots party organizations to carry out mass work.The explanatory power and affinity of discourse will directly affect the degree of affinity between the rural party and the masses.Entering the new era,how to construct the discourse system of mass work to strengthen the relations between the rural party and the masses,and further promote the implementation of mass work,is a new subject that the rural grass-roots party organizations need to face.The construction of the discourse system of the mass work of the rural grass-roots party organizations in the new era can make the rural masses respond to the party’s call,which is conducive to strengthening the mass organization power of the rural grass-roots Party organizations,promoting the implementation of the rural revitalization strategy,and also conducive to mastering the discourse power of the rural mass work and consolidating the ruling foundation of the Party in the rural areas.The discourse system for the mass work of rural grass-roots party organizations in the new era mainly includes five elements,namely,the subject of discourse,the object of discourse,the content of discourse,the carrier of discourse and the discourse environment.Since its founding,the Communist Party of China has attached great importance to the role of the rural masses.In different periods,the discourse system of the mass work of the rural grass-roots party organizations presents different discourse patterns: in the period of new democracy,uphold the discourse of "revolutionization",mobilize the masses to respond to the call of revolution;During the period of socialist revolution and construction,the party’s discourse on mass work was characterized as "constructive" and encouraged the masses to be brave enough to undertake post-war construction work.In the new period of reform and opening up,the discourse of the party’s mass work takes on the characteristics of "reform" and guides the masses to complete the new revolution.Under the background of the new era,constructing the discourse system of the mass work of the rural grass-roots party organizations is faced with a series of practical challenges: the discourse interpretation ability of the discourse subject needs to be improved;The discourse feedback effect of the discourse object needs to be improved.Narrowing the discourse content reduces the appeal of the discourse system;The communication effect of discourse carrier needs to be enhanced.The discourse environment is confronted with the discourse interference of erroneous ideological trend.The solution of the problems in the mass work discourse system of the rural grass-roots party organizations in the new era inevitably requires the cooperation of internal elements: strengthening the discourse subject’s ability by strengthening the theoretical basis of the mass work discourse,establishing the expression mechanism of the mass work discourse,and enhancing the publicity ability of the mass work discourse;Take care of the object of discourse,improve the degree of discourse understanding,the degree of discourse identification and the intensity of discourse feedback through education,wisdom support,participation awareness and discourse remodeling;The content of mass work discourse is further optimized from the three aspects of enhancing the theoretical interpretation,cultural appeal and structural innovation of discourse.Adhere to the principle of diversity,keeping pace with The Times and encouraging clarity,and construct an effective discourse platform for discourse communication by using multiple media;Consciously resist the discourse interference of the wrong ideological trend both inside and outside the rural field,and play the role of environmental education by creating the discourse atmosphere of the mainstream ideology.We should work together to realize the creative transformation and innovative development of mass work theories and concepts,and build a discourse system with Chinese characteristics that is well received by rural people. |
