Research On The Effectiveness Of Government Support For The Development Of Rural E-commerce

With the rise of new technologies such as big data,cloud computing and artificial intelligence,the traditional rural economic development model has been unable to adapt to the development of the rural market.The coupling of e-commerce and the rural economy has enriched the rural commodity market and promoted the rural economy.The realization of sustainable development has further promoted the construction of a new socialist countryside and the revitalization of the countryside.At present,the rural e-commerce industry is developing rapidly,the size of rural netizens and rural network sales are increasing,the number of users of rural e-commerce is guaranteed to a certain extent,and the rural informatization construction has achieved initial results.In terms of logistics transportation and supporting facilities construction,the state strives to build a first-class logistics transportation system.There are more than 230 professional logistics parks,and the coverage rate of township express delivery outlets has also exceeded 95%.Taobao villages and Taobao towns with local characteristics have appeared throughout the country,gradually forming an industrial cluster phenomenon,which has greatly improved both in size and product types.However,due to the complex terrain and scattered residents in rural areas,promoting the development of rural e-commerce also faces problems such as inadequate infrastructure conditions,delayed construction of the logistics system,homogeneity of agricultural products,and lack of talents,which seriously hindered the development of rural e-commerce.Rural e-commerce has the characteristics of mixed products and strong positive externalities.Therefore,market regulation is not enough to promote the development of rural e-commerce.The government must play the role of "leader".At present,the development of rural e-commerce in China is just beginning,and government guidance and support are particularly important.The government mainly implements multi-level and all-round support from the central to local levels through policy support,capital subsidy and market supervision to guide the orderly and healthy development of the rural e-commerce industry.With the strong support of the government,rural e-commerce promotes the transformation and upgrading of existing traditional agriculture,adjusts the local economic structure,and is a new engine for high-quality economic development.In order to achieve precise poverty alleviation in rural poor areas,the comprehensive development of a well-off society cannot be separated from the rapid development of the rural e-commerce industry.Based on the factor analysis method,this paper constructs four first-level index systems for infrastructure construction,e-commerce development potential,funding support,and government market supervision.Based on this,it is further refined into 14 second-level indicators.The rural e-commerce development situation is analyzed to find the core factors that determine the effectiveness of government support: e-commerce development potential factors,infrastructure factors,and funding support factors.At the same time,it was found that the government's actions to support the development of rural e-commerce still have problems such as weak policy implementation,uneven investment in infrastructure,inadequate funding guarantees,and inadequate supervision mechanisms.Therefore,the local government should give full play to the coordination role of departments at all levels,and formulate scientific,reasonable,and effective related policy plans in accordance with the local e-commerce development;increase overall coordination and coordination,improve network,logistics,and supporting infrastructure construction;increase finances Support the funds,integrate the existing funds,and ensure the investment and use of special funds;pay attention to the supervision of the rural e-commerce industry market,improve specialized laws,establish credit evaluation mechanisms,and protect the legitimate rights and interests of multiple subjects;Stimulate the enthusiasm for employment and entrepreneurship in rural e-commerce,such as rural jobless youth and left-behind women.In order to achieve the "ordered development" of rural e-commerce,find the government's positioning,clear development direction,and help rural revitalization.