Problems And Countermeasures Of The Government Guiding Development Of The Rural E-commerce

As a new economic model,rural e-commerce has received great attention from the state in recent years.In order to promote the development of rural e-commerce,the government formulated and issued a series of policies and documents about rural e-commerce.Therefore,combined with the professional theory of administrative management,taking the government-led behavior of rural e-commerce development as the research object,making systematic analysis of how the government guiding the rural e-commerce.This kind of topic has a certain theoretical and practical significance.The article of the government guiding behavior of rural e-commerce,discusses from four aspects: First,it expounds the theory of government guiding behavior of rural e-commerce.This part mainly analyzes the connotation of rural e-commerce,and the history of rural e-commerce development.Then,we discuss the connotation and way of the government guiding behavior of rural e-commerce.In the next part,we discuss the relationship between the development of rural e-commerce and the government guiding behavior of rural e-commerce.In the end,discuss the Practical significance of government guiding behavior.Secondly,taking Lishui area as an example,taking basic analyze about the government guiding behavior of rural e-commerce.This part mainly discusses the achievements,problems and ineffective results of the government guiding behavior.In this way,the achievements part analyze about theoretical environment,basic direction and practice.The problems are analyzed from evaluation system,support scope and support methods.The reasons for the poor effect are analyzed from concept,subject and system guarantee.This part is an important part of the problem,which summarize and analyze the problems and causes of government guiding behavior in rural e-commerce area,lays a theoretical and practical foundation for the last analyze.Third,It analyzes four aspects of foreign experience,and try to find Chinese way to solve problem.Fourth,this paper explores the effective way for the government to guide rural e-commerce.This part is the core part of this paper.concept renewal,method innovation and supporting reform about how the government develops rural e-commerce.Referring to the concept of guiding government,the paper defines the core concept of the government guiding behavior of rural e-commerce.The government guiding behavior of rural e-commerce is which refers to the government's determination of forward-looking.By mobilizing the participation of the whole society,make the overall guidance of rural e-commerce development.