Research On The Construction Strategy Of The Image Of Liaoning In The Documentary "Far Away Home"

Regional image is usually a comprehensive evaluation of various images of politics,economy,culture,education and so on in a region,and it is a symbol of the soft power of a region.The diversified and positive regional image is the hidden force to attract talents and investment and drive the local economy.As an old industrial base in the early days of the People's Republic of China,Liaoning Province was known as the "eldest son of the Republic" in China.However,with the advent of the "post-industrial society",Liaoning has encountered difficulties in the process of industrial transformation and upgrading,resulting in the overall slowdown of regional development.The slowdown in economic development has brought about the damage of the regional image.The prominent pronoun such as the "eldest son of the Republic" and the "industrial cradle" in the traditional media is gradually replaced by the negative pronoun such as the "decline of the northeast" and "the bottom of Liaoning" in the online media.Among the many regional images,Liaoning used to show people with large and strong industrial images,but its reports in culture,economy,tourism,science and technology and other fields are relatively limited,and a comprehensive and three-dimensional regional image of Liaoning needs to be established urgently.This paper takes the tourism documentary "Far Home" as the research sample.The reason for selecting this research sample is that the documentary was produced by CCTV,and its column introduction is "CCTV four sets of ace large-scale weekwalking documentary programs".The program started on December 1,2010,and the vitality of more than ten years of broadcasting proves that it has its great social significance and high audience attention.This paper selects 25 episodes of the 5 series related to Liaoning to examine how the film presents other images beyond the industrial image and its role in the construction of diversified Liaoning image.Through research analysis found that the "distant home" of Liaoning area and other provinces reported less,the city in the province is not complete,urban frequency has extreme characteristics,industry content selection is unbalanced,agriculture,tourism is high,and commercial,new industry and new manufacturing accounted for relatively small.Although the regional image of Liaoning is depicted in the overall theme of the documentary,the excessive positive tendency of the Liao-related drama concentration has also attracted doubts from the audience.Finally,this paper puts forward the problems existing in the image of Liaoning region.First of all,the purpose of shaping the image is to be accept by the audience.Therefore,in the future construction of Liaoning regional image in the documentary,the publicity method must be changed to improve the credibility of the audience.Secondly,the media should pay attention to the diversity of communication platforms,take into account the viewing habits of different groups,and constantly open up publicity channels to attract the attention of more audiences.Thirdly,the producer should continue to enrich the content of the series,do a good job of checking the details,and show the real and diverse image of Liaoning region.