Research On The Marketing Strategy Of AB Film Company In The New Media Environment

With the continuous active cultural and entertainment market,the scale of the film industry is growing,and the production of domestic films is also increasing.However,at present,domestic films are in the situation of loss,which is called "one-day tour" in the industry.Although there is no lack of high-quality films in China,due to the problems in the strategy design and implementation of the film marketing,the film did not get revenue.With the development of science and technology,at this stage,the strategy of film marketing is more extensive.We can design a more diversified and comprehensive marketing strategy by using the Internet and other high-tech technologies.We can make the marketing to the extreme by using multimedia means,and carry out precise marketing according to the preset audience of the film.This study focuses on the marketing strategy of film companies,and analyzes the marketing strategy of AB in the context of the increasingly important new media environment.It mainly analyzes the macro-marketing macro-environment and the status quo of industry development,and analyzes the marketing of AB film companies.Analysis of the status quo and existing problems.For example,the company has problems with the pre-determination of the film,causing problems in the later preset demand market and failure of precision marketing.And proposed that in order to solve these improper marketing problems,the company should formulate marketing strategies based on the current market conditions,which can be formulated from three aspects: target market analysis,optimization goals and principles,and optimization plans.And to formulate safeguard measures for the implementation of the marketing plan.From production to distribution,a comprehensive marketing plan must be carried out,so that it can finally achieve profitability.This paper is based on the film marketing theory using a variety of research methods,such as data analysis.Case analysis method,through multiple means to analyze the current film marketing situation of Ab Film Company,in order to develop marketing strategy in line with the company’s development.In the course of the research,taking the AB film company as an example,using various theories such as STP to carefully analyze the problems existing in its marketing process,listing the problems one by one,in order to explore the specific reasons for the problems,according to the existing problems and the causes of the corresponding optimization strategy will be put forward,so that the film companies can obtain the maximum benefits for other enterprises in the same industry has important reference.