Research On The Development Of Vaporwave Art Under Nostalgia

Vaporwave was born on the Internet in the early 21 st century and has in recent years become a retro and technologically inspired art of the internet that includes music and visual culture.It promotes the nostalgia for retro trends and outdated technology,and is one of the hot spots of the recent network youth subculture.Steam wave styles are common in the visual surroundings of electronic music(e.g.MVs,album covers,music posters)to commercial culture such as visual communication,film and television animation,interior decoration,and clothing.Although the development of steam wave art is developing rapidly,there is very little systematic research on it in the academic field.First of all,this topic will make a clearer induction and definition of the expression and aesthetic characteristics of steam wave art,clarify its aesthetic characteristics and manifestations,fill the gap in the study of steam wave art,and provide theoretical materials for future research on steam wave art.Secondly,this topic will analyze the fragmented creative thinking and multi-directional communication characteristics according to the theoretical viewpoint of communication scholar Henry Jenkins on "text poaching",and analyze the reasons that make steam wave art popular among the emerging network youth subcultures based on the young subculture theory of birmingham school.This topic explores the emotional potential of steam waves in the direction of commercial communication and analyses how,as in today's steam wave art,industrial culture,represented by nostalgic forces through new media technologies,has made some contemporary young people so enthusiastic.Finally,the application case of steam wave art style in the current market shows how the current industrial and cultural goods are transformed through retro marketing,and outlines its transmission and application path,reflects on the existing problems in the development of steam wave art and puts forward optimization ideas,provides opinions for its future development direction and innovative form,and taps its deeper artistic and commercial value.