Research On The Creative Methods Of Commercial Illustration In The New Media Environment

Under the influence of new media environment,commercial illustration constantly shows a new look of its own creative way.In the new media environment,the creative way of commercial illustration is progressing and developing with the Internet thinking and the emerging digital technology.Commercial illustration integrates the new digital creation mode,networked display media and "Internet +" marketing means,and its application fields are constantly expanding.Under the new media environment,the creation of commercial illustration has greater advantages and shining points.The professionalism of commercial illustration is constantly improving.At the same time,the new media environment also brings more constraints and industry rules to commercial illustration.Today,on the basis of retaining the original information description and business purpose,commercial illustration has made a new breakthrough in the aspects of Internet consumption economy,market aesthetic orientation,personal network entrepreneurship and so on.Under the new media environment,the creative way of commercial illustration is closely related to the Internet thinking,the Internet industry rules and the Internet means.The influence of the new media environment on commercial illustration is various,which is worth our exploration and discussion.