The Application Of Northern Song Dynasty Culture In The Design Of Wayfinding System In Kaifeng Iron Tower Park Scenic Spot

In recent years,the development of China's tourism industry has been in a state of steady growth,people's demand for tourism is also increasing.At present,some scenic spots are homogenized,and the visual design represented by the guide system can not reflect the unique cultural characteristics of scenic spots.As an important part of the scenic area,the guide system not only has the basic guiding function,but also plays an important role in establishing the image of the scenic area and expressing the cultural connotation.Culture is more and more important in the guide system of tourist attractions.In this paper,through the research and analysis of the guide system in scenic spots,the importance of the design of the guide system in scenic spots is determined.Secondly,through the field investigation and questionnaire analysis of Kaifeng iron tower park scenic spot,this paper summarizes the problems existing in the current iron tower park scenic spot,and draws up the basic improvement direction,and determines the design methods and design principles in the design of the guide system based on the modern scientific guide system theory.Finally,this paper analyzes the characteristics of the Northern Song Dynasty culture and scenic spot,taking the cultural intersection of the Northern Song Dynasty culture and Kaifeng Tower Park as the content,refines the cultural elements,and carries out the specific practice of the scenic spot guidance system design.Through the aesthetic and design methods of the times,it can bring new personalized visual vitality to the traditional cultural scenic spots,improve the popularity and influence of Kaifeng Tower Park scenic spot,and provide some reference for the design of the guide system of other scenic spots.