Revitalizing The Epic "Gesar" From The Perspective Of Media Environment

The Tibetan epic Gesar was listed in the intangible cultural heritage list in 2009.It is the longest epic in the world,and it is still spread in the way of inheritor’s rap,which is an important reason why the epic remains "living".For intangible cultural heritage,"living" is the core of its inheritance and protection.This paper discusses the "living" inheritance of Gesar Epic from the perspective of media ecology.This paper analyzes the characteristics of epic communication from the technical logic of the media itself.This paper adopts the idea of combining the comparison of horizontal communication characteristics with the vertical historical carding,and strives to integrate theory with practice and combine history with theory.Horizontally,this paper studies how media influence epic communication practice from three dimensions of media materiality,media time-space bias,media materiality and body communication,and vertically combs media development history and epic communication history,in order to find out how epic communication changes from "living" to "text" when using media,and how digital media reshape The "living state" of the epic Gesar.The first chapter mainly explains the relevant theories of media environment and introduces the epic and artists of Gesar.The second chapter mainly introduces the materiality of oral media,time and space bias,as well as the relationship between oral media and artists’ body,and explains the "living" characteristics of epic in the period of oral media.The third chapter mainly introduces how the reproduction media makes the epic Gesar textualized,expounds the technical logic of writing media and electronic media,and how the media technical equipment limits the "liveness" of epic.The fourth chapter expounds the technical logic of epic communication under the current digital media,the rationality of digital media reshaping the "living state" of Gesar Epic,and looks forward to the future Gesar Epic communication in cyberspace.The fifth chapter mainly expounds the influence of the change from oral media to copy media on epic,and discusses the "textualization" characteristics of epic from three aspects of disseminator identity,communication mode and communication content.