A Research On The Management Of Marketing Personnel Training In A Company

Talent is the most important resource of Chinese economy and social development,which generates the great power to promote the progress of social civilization,people’s happiness and national prosperity.Especially at the moment when Coronavirus(COVID-19)is raging around the world and bringing major changes to us,whether a country or a company can effectively attract,retain and cultivate talents affects the development and future of a country or a company.For a company,talent training is to make the present human resources transform effectively to the talents resources,which can help company achieve its development strategies.It can be regarded as a core research theme to Chinese companies of how to use the high-quality of training management to help them complete the human resource transformation.However,the establishment of Chinese modern enterprise-training systems and theoretical research started too late,which caused a big gap between China and western countries.Although some companies realized the meaning of enterprise training,increased investment,and built up the professional training department,they still cannot improve the human resource transformation effectiveness,because of many training management problems like unclear goals,imperfect mechanisms,imperfect systems,insufficient trainers,etc.The research of company A in this article is exactly a typical object.Company A is located in the southwest of China,which is one of the industry leaders for children’s education.Against the fierce homogeneity of Children’s English Education,the competition mostly focus on marketing team abilities.While improving education content and quality,Company A devote substantial cost to the management and introduction of marketing team human resources.Besides,they built up training department and rules,gathered company superior resources and strengthened management of marketing team training to improve effective human resource transformation.However 3 years later,in spite of enough human resources and financial investment,Company A training output is far lower than input.Based on the above,this article comprehensively used literature research,questionnaires,individual interviews and comparative analysis to research the management of marketing team training works deeply,respectively from 3 aspects of resource,rules and operation.As a result,This article did a deep analysis and revealed some problems about unscientific training process,defective training and promotion rules,and disparity between trainer’s ability with job requirement.Afterwards,this article proposed an optimization plan for Company A from systems-rebuilding,trainers improvement,courses development,effective feedback and training culture.It improved the marketing team training effectively,and some proposals have been conducted successfully in Company A and help they achieved the strategy goal in expectation.Furthermore,this relative research and concrete practice,especially using some theories or tools such as Competency Theory,Adult Learning Theory,Primary Teaching Principle,and Kirkpatrick Model,optimized and improved each stage of training management,which is more objective and operational to a company.Besides,this article also provides an important reference and help for others to research similar training on companies.