Research On The Integrated Development Of Sports Industry And Health Industry In Shandong Province

With the rapid development of our society,the sports industry has entered a period of rapid development.The new normal of economic development leads to changes in consumption characteristics and people's increasing pursuit of a better life.Both the sports industry and the health industry belong to the developing consumption industry,and the two industries have a high degree of agreement.In recent years,although the development of China's sports industry has made some achievements,it has also exposed a series of problems such as single development mode and unbalanced development among regions.For this reason,our country timely put forward the new idea of the integration of sports industry and other industries,which follows the law of industrial development and injects new vitality into the development of sports industry.Industrial integration has broken the development model of traditional sports industry to a certain extent and is of great significance to improve the structure system of traditional sports industry.As one of the sunrise industries in China,the health industry started late in China and its development system is relatively imperfect.Accelerating the integration of the health industry and other industries to promote the development of the industry has been one of the main goals of the industry.In 2021,the Outline of the Fourteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China issued by the National Development and Reform Commission proposed that the improvement of national quality should be placed in a prominent and important position,the construction of an all-round and full-cycle health system should be built,the health pass should be pushed forward,and the integration of sports,health,education and travel should be deepened.In 2017,Shandong Provincial Bureau of Sports and the National Development and Reform Commission issued the "13th Five-Year Plan for the Development of Shandong Sports Industry",pointing out that to accelerate the integrated development of the sports industry and other industries,focus on the cultivation of "health +sports" mode,and form a distinctive Shandong brand.Shandong Provincial Government issued Shandong Province Medical Care and Health Industry Development Plan(2018-2022),which proposed to increase the integration of national fitness and national health,focusing on the development of sports and health leisure industry.Under the background of many favorable policies,the integration of the two industries ushered in important opportunities,and the integrated development of the two has become an inevitable trend.There are many integration parts between the sports industry and the health industry.How to effectively integrate the two industries and achieve a win-win goal is of great significance for promoting the development of the sports industry and the health industry in Shandong Province.This article takes the integrated development of the sports industry and the health industry in Shandong Province as the research object,using the literature data method,mathematical statistics,grey relational analysis and logic analysis and other research methods to analyze the current situation of the integrated development of the sports industry and the health industry in Shandong Province.Measure the relevance of the two industries,summarize the problems in the integration of the two industries and the mechanism of integration development,and finally propose a path to promote integration development.The specific research results are as follows:(1)The sports industry in Shandong Province started early,the output value of the sports industry has increased year by year,and the scale of the sports industry market has expanded.Although the health industry started late,it has a good momentum of development and has many points of integration with the sports industry.The content of the integration of the two industries includes: one is sports health and rehabilitation institutions;the second is sports drinks and nutrition;the third is sports rehabilitation training and equipment manufacturing;and the fourth is Internet sports services.It is estimated that the overall correlation between the added value of the sports industry in Shandong Province and the alternative indicators of the health industry is0.6832,but some industries have not reached the average degree of correlation,and the lowest correlation degree is 0.6173,indicating to a certain extent that the sports industry in Shandong Province It has a large space for integration and development with the health industry.Modeling to evaluate the degree of the relationship between the sports industry and the health industry in Shandong Province,and then to evaluate the market integration scale of the sports industry and the health industry in Shandong Province.The Granger causality test is 0.0033 and 0.0636,both of which are less than 0.1,indicating that the two major industries have Causality,that is,the expansion of the market scale of the sports industry in Shandong Province will help the expansion of the health industry market scale,and the expansion of the health industry market scale will also help the expansion of the sports industry market scale.(2)Problems in the integrated development of sports industry and health industry in Shandong Province: first,insufficient technological innovation,unattractive products;second,single marketing model and low service level;third,insufficient funds and poor system connection;fourth The concept of consumers is not perfect and the cognition is insufficient;the fifth is the lack of compound talents and the lack of industrial management system;the sixth is the inadequate related policies and the large differences in consumer consumption.(3)The development mechanism of the integration of the sports industry and the health industry in Shandong Province mainly includes four aspects: first,policy support,technological progress and market demand are motivated by three aspects;second,the integration and development of the sports industry and health industry in Shandong Province mainly include industries There are three models of penetration and integration,cross-industry integration,and industrial reorganization and integration,and the main models are industrial penetration and industrial reorganization and integration.The third is conditional analysis.The sports industry and the health industry are highly related and closely related,and changes in people's needs will be affected.Promote the integrated development of the two major industries;the fourth is the effect analysis,the integration of the sports industry and the health industry will promote the optimization of the industrial structure,and the addition of product features will promote the competitiveness of the industry.(4)The development path of the integration of sports industry and health industry in Shandong Province mainly includes four aspects: first,technological path,technological innovation;product innovation.The second is the policy path,formulating industrial plans;perfecting industrial policies;increasing capital investment.The third is the path of talents,cultivating high-quality talents;introducing professional talents.The fourth is the market path,innovating marketing models;improving service levels;increasing publicity;strengthening business cooperation.