Research On The Stock Valuation Method Of Listed Companies Of Internet Medical Enterprises

The Internet healthcare industry is a small branch of China's strategic emerging.The industry combines the more mature Internet technology,the effective development mode of "Internet plus medical" to solve the big problems for patients to see a doctor,which greatly relieves the resource allocation problem of our country which is quite rare and distributes in extremely uneven areas in various regions,and meets the needs of the rapidly growing patients as far as possible.Ask.Especially during the new crown epidemic,the important role of Internet health care has been highlighted.At present,the industry has a great development space,and China's favorable policies for this industry also appear frequently.This paper uses literature retrieval and data acquisition,theoretical research and case analysis,qualitative and quantitative research methods,based on the perspective of growth investment concept,to study the valuation methods,valuation models and valuation cases of internet medical enterprises.Through theoretical research and case analysis,I come to the conclusion that:(1)some traditional relative valuation methods and absolute valuation methods are not suitable for the stock valuation of internet medical companies.(2)The selection of stock valuation methods of internet medical enterprises should consider the industry characteristics and development trend comprehensively.(3)Analytic hierarchy process is a better method for the stock valuation of internet medical enterprises.(4)Stock valuation should not only consider quantitative factors,but also combine the macro environment and enterprise information at that time.And put forward suggestions:(1)to investors: it is a good choice to choose the valuation method of market sale rate and the valuation method of market net rate which are not affected by the company's profitability.At the same time,investors should not only consider financial indicators,but also consider non-financial indicators,such as R & D investment,patents,number of users,etc.(2)Suggestions for enterprise managers:managers should check financial information accurately and determine non-financial information timely and accurately,such as number of monthly active users,scientific research investment,patents,etc.At the same time,it is better for managers to release quarterly data.If the data is sufficient,the valuation effect will be better.(3)Suggestions for market supervisors: when determining whether the company is operating well,it is necessary to make a reasonable valuation of the company.Look for matching valuation methods,such as market rate valuation method,market price / Mau valuation method,etc.the effect may be better if several valuation methods are combined.This can makethe capital flow into the real valuable company and improve the efficiency of capital utilization.