Research On The Development Strategy Of Company H, The Leading Enterprise Of Grey Goose In Pingba

H company was founded in 2019,is committed to Ping Ba grey goose breeding sales and industrial chain,the characteristics of agricultural industrialization leading enterprises in the local,given H company in the process of strategic positioning have the special mission of promoting regional industry revitalization,in the process of operation,considerations to create economic benefits at the same time,also shoulders the social interests and public expectations.Choose H enterprise as the research object,this paper according to the theory of strategic management,PEST analysis,theory of blue ocean strategy and its analysis framework as the theoretical basis,stand in the strategic height of industry development,through the Ping Ba grey goose industry macro environment analysis,consumer preference factor investigation and trace painting H company's strategic layout,discusses in the revitalization of the rural economy "Ping Ba grey goose" local leading enterprises should take strategic actions.According to the research,H Company should take advantage of development opportunities,surpass industrial competition,create a new market,and form a low-cost and differentiated blue ocean strategy with value innovation as the cornerstone.Through the four-step analysis framework,the value curve of H company is reshaped,and the principles and paths of making the blue ocean strategy of H company are further proposed.