Research On The Choice Of XH Company's Competitive Strategy

In recent years,with the improvement of national living standards,the cultivation,processing,and consumption of crayfish in Qianjiang City have continued to increase.The crayfish industry has now become one of the supporting industries in Qianjiang City.Due to the high profits and low entry barriers of crayfish production and processing enterprises,it attracted a large number of investors to invest,resulting in a mixed market of crayfish and unfair commercial competition,which largely restricted the development of the lobster industry.XH Company in Qianjiang City has been running for over decades as a traditional crayfish company,is affected by the rising prices of raw materials and labor.Therefore,in the fierce market competition,improving the current competitive situation and enabling enterprises to achieve sustainable development in the increasingly fierce market competition has become one of the most urgent tasks for XH.It also provides references to the food-related companies which are mature but running into the bottlenecks.This article takes XH Company as the research object and combines the current operating status of XH Company with PEST and the Five Forces Model to analyze the policies,economic development,technological updates,and competitive environment to find out the external opportunities and threats that the company has.Find out the internal advantages and disadvantages through the analysis of internal resources and business capabilities,and finally use SWOT matrix analysis to analyze the current advantages,disadvantages,opportunities and threats of XH companies,and comprehensively compare the applicability of cost leadership,differentiation and focus on strategic operations Through the method of quantitative strategic plan matrix assignment,calculate the low-cost strategy as the preferred strategy type of XH company development strategy,and establish a cost control responsibility system;establish a cost management system;strengthen information management;supply-side cost leadership;labor cost control;Coping strategies for "Internet +" system information management.