Theoretical Research On Museum Architectural Design From The Perspective Of Urban Cultural Brand

Since the beginning of the new century,the urbanization process promoted by the rapid economic development has become an inevitable trend of national development.In the process of urban evolution,the competition among cities makes the concept of urban cultural brand gradually highlight its importance.In the past ten years,the state has also proposed to attach importance to the construction of urban brands in the long-term planning of urban development.There is a close relationship between city brand and city culture,which is reflected in the formation and shaping of brand by city culture,and from the perspective of promotion,it also involves commercial concepts such as marketing.As one of the public cultural buildings of a city and a region,museums can best reflect the strength and influence of a city on cultural construction.On the one hand,the museum collects the treasures in the historical space of the city,which can best represent its historical context and is also an important witness of regional culture.Looking at the museum from the perspective of architecture can also reflect the local level of the city's cultural brand construction,because architecture is a frozen art.A good museum architectural design represents the scale of a city's traditional memory and modern city's comprehensive ability.A good museum building has a great guiding role in the construction of urban cultural brand.There is a dialectical relationship between the two,whether it is from the existing urban cultural brand to build the museum building or by the opposite logic.Urban regional culture,local customs,industrial structure,real estate resources,traditional architectural style and other factors play a decisive role in the evolution process of urban cultural brand,which has the same impact on museum architectural art.Through the interpretation of the social phenomenon of urban cultural brand,this paper fully studies the relationship between it and the design of museum architecture.From the basic theory of the museum to the relevant theory of its architectural design,from the research background of urban cultural brand to its shaping and promotion,as well as the correlation between the two are related studies.Taking Huainan City Museum as an example,this paper analyzes and interprets the current situation of the construction of Huainan city cultural brand and the current situation of the museum.Starting from its regional context,existing architectural features,industrial structure,this paper explores the objective background of the research topic.Analyze the problems,find out the problems,and summarize a new set of theoretical guidance,to solve the corresponding museum building appearance and city cultural brand problems to put forward reasonable suggestions.