A Case Study Of Haier Group's Corporate Value Realization Under The "Rendanheyi" Model

With the coming of knowledge economy,the digital age,with the help of a diversified business ecological innovation is thought to be important way can deal with risks,the traditional passive,seeking benefit maximization model cannot meet the needs of modern enterprise management,and academia and practice circle more inclined to adopt new business model to achieve the purpose of the enterprise value increment.On this basis,haier proposed the "single" win-win business model,the model of the implementation of the greatly improved the competitiveness of the entire enterprise,but still it is hard to build big,operation cost,personnel have erosion problems,how to innovate management mode of the unity of one single become inevitable choice,thus realize value of haier group and its promotion strategy research is necessary.This paper sorts out and analyzes the value creation theory,enterprise value evaluation theory and value management theory,and forms the theoretical framework of enterprise value realization.On the basis of this framework,case study method,file research method and inductive and deductive method are applied,and haier is taken as the main research and development case to analyze the application of the service mode of "integration of people and order" created by Haier.On case study,the unity of haier people list first mode of the implementation of the study and development situation,determine the formation mechanism,influencing factors and to analyze "the unity of" one single application effect,this paper argues that the company to develop new business model should be changed when the thinking mode of traditional enterprises,take the customer as the center,the implementation of effective management and monitoring strategy,benefit assessment of strategy implementation,Improve business model,enhance enterprise value.