Research On The Development Strategy Of X Company's Expressway Smart Transportation Business

Intelligent transportation effectively combines information,vehicle,electronics,control and other technologies,which can play an efficient and convenient role in the transportation industry and effectively improve the traffic situation.Intelligent transportation can not only provide better transportation information services for the public,but also effectively improve the environmental protection,safety and transportation management efficiency.Expressway construction is closely related to the development of intelligent transportation,that is,the development of intelligent transportation has a direct impact on the expressway industry.According to the relevant national policies,promote the development of intelligent transportation and completely cancel the provincial toll stations,completely break the original provincial toll and management mode of Expressway in China,and fully implement the national network toll mode.No matter from the aspects of management,business level,service quality,or toll facilities and equipment,higher requirements and challenges are put forward to all Expressway units.In the face of the changes of national policies and industry system,as well as various defects of enterprise internal management,if expressway management units want to achieve better development,they need to actively cooperate with national policies and effectively implement relevant requirements.Timely study and implement the new business development strategy,adjust and improve the highway management mode.In this paper,the research idea is problem-oriented,through literature access to the corresponding information,and targeted analysis of X company,based on the characteristics of the intelligent transportation industry and business development status,the application of PEST method for macro environment analysis,found that the external environment provides better development opportunities and support for the company,This paper uses Porter's five forces model to analyze the basic competitive situation of X company's intelligent transportation business development,and uses SWOT analysis method to deeply analyze the internal and external environment of X company's intelligent transportation business development,as well as the enterprise's mission and vision.It clarifies the strategic objectives and positioning,and proposes that X company's intelligent transportation business development should choose the integrated growth strategy,seize the opportunity at the appropriate time,Make full use of advantages,avoid threats,reduce risks,and maintain a leading position in the competition.Put forward the corresponding strategy implementation safeguard measures.