Research On The International Operation Of Wanxiang Group

With the technological advancement of the automobile industry and the acceleration of the overseas layout of major automobile manufacturers around the world,the global procurement of automobile production is becoming more and more obvious,which undoubtedly led to the international development of Chinese auto components companies.As a representative of Chinese auto components companies,Wanxiang Group actively expands the international market and establishes overseas branches in the United States,the United Kingdom,Germany,Thailand and other countries.Wanxiang Group operates international management from technical innovation,organizational management,staff management,supply chain risk control,financial control,and marketing network construction.Through deep cultivation in the local market and M & A activities in Australia,Germany,Canada,the United Kingdom,Thailand and other countries,Wanxiang Group has built a global marketing service network covering more than 60 countries and regions,ranking it among the top 100 multinational companies in China for many years.It has become a typical example of the internationalization of Chinese auto components companies.This article uses PEST and SWOT analysis methods to analyze the international environment of Wanxiang Group.By studying the history of Wanxiang Group's internationalization,this article analyzes the motivation,strategy and management of its international operation.This article also conducts a comprehensive analysis on its operating performance from both financial and non-financial perspectives and summarizes the inspiration of Wanxiang Group's international operation,with a view to providing some reference for the international operation of Chinese automotive components companies.