Research And Development Of Packaging Design For The Most Beautiful Rural Specialties In Nanjing

With the continuous development of rural economy,rural construction and rural tourism industry in Nanjing are also rising,which provides a broader space for the sale of rural specialties.Rural specialty is the most characteristic product of a country or even a region,which often has strong regional characteristics.Consumers can see the miniature of the countryside from the rural specialty.This paper takes the packaging design of the most beautiful rural specialty in Nanjing as the research object,takes the packaging emotional theory,packaging brand theory,packaging green theory and packaging serialization theory as the support,and takes the comparative research method,case analysis method,practice research method and questionnaire survey method as the research methods,trying to comb and analyze the existing packaging cases of the most beautiful rural specialty in Nanjing,and make some suggestions This paper summarizes the existing problems and puts forward some practical strategies.Finally,Shitang village,one of the most beautiful villages in Nanjing,is selected as the practice object to create a set of characteristic bean product packaging with both formal beauty and cultural connotation.This paper is divided into six chapters.The first chapter is an overview of Nanjing's most beautiful rural construction action and specialty packaging design.This chapter elaborates the policy,significance and actual cases of Nanjing's most beautiful rural construction action.At the same time,it also briefly analyzes the packaging design of rural specialty from the perspective of function,structure and decoration,combined with some excellent domestic rural specialty packaging cases.The second chapter is the analysis of the current situation and problems of Nanjing's most beautiful rural specialty packaging.This chapter is based on the local,combined with the actual case,analyzes the users,current situation and problems of Nanjing's most beautiful rural specialty packaging design.The third chapter is the value and strategy analysis of Nanjing's most beautiful rural specialty packaging.In this chapter,the author analyzes the value of Nanjing's most beautiful rural specialty packaging,and combined with the problems of Nanjing's most beautiful rural specialty packaging summarized above,and then from the emotional and visual perspectives,puts forward some methods suitable for Nanjing's most beautiful rural specialty packaging design Legal strategy.The fourth chapter is the analysis of bean culture and bean product packaging in Shitang village of Nanjing city.In this chapter,the author analyzes the current situation of the bean products and their packaging in Shitang village.The fifth chapter is the analysis of the elements of bean product packaging.This chapter analyzes the material,shape,pattern and culture of bean product packaging from four perspectives,combined with the domestic and foreign excellent cases of bean product packaging,trying to learn from the successful experience of bean product packaging design,and provide some methods and ideas for the author's later design practice.The sixth chapter is the design practice.This chapter mainly introduces the author's practice process and the final effect of the scheme based on the design object of bean product packaging in Shitang village,Nanjing.Through this research and practice,we hope to provide some practical and effective methods to promote the development and progress of packaging design of the most beautiful rural specialty in Nanjing.