A Study Of Font Design In Japanese Sake Packaging

Japanese sake culture is one of the most important traditional cultures in Japan.The use of a large number of calligraphy elements in the design of wine label and packaging makes sake unique in style.The popularity of sake in Japan and even in the world cannot be separated from the integration of the microcosm of Japanese ideology and culture in the design of wine label,and the continuous breakthrough and innovation in container and packaging design to keep pace with The Times.The author focuses on the subject word wine in wine packaging design as the research object,through the application in wine packaging design the most representative of the script and based on the script block application analysis,summarizes the label font words between structure,decorative features,innovation technique and combined with the analysis of the character of Japan’s national culture characteristic and era development thought,economy,culture and other aspects of influence on the wine packaging design.The characteristics of the main character in the sake label and its application in the layout have important inspirations for the combination of traditional culture and modern design.Japanese sake packaging design is the integration of Chinese traditional culture and Japanese native elements,the combination of the national spirit and the characteristics of The Times.Based on the integration of Japanese sake packaging in the past hundred years,this paper classifies and analyzes the change of font font structure and stroke variation of sake wine label.The layout structure was analyzed through the typesetting application of wine label fonts in sake packaging,and the overall commonality and detail differences were explored from the comparison between different types of packaging and the same type of sake packaging.After the visual analysis and application research of the Japanese sake packaging vision,the author applied the calligraphy element to the"Sheng" brand.In the packaging background,the calligraphy element of the wine label font was used as the main vision,and the background illustrations describing the brand were integrated to make it have the visual image of the brand’s own cultural connotation.