The Influence Of The Combination Of Intellectual Capital Elements On The Ecological Innovation Of Enterprises

With the deterioration of ecological environment,the market competition environment and the customers’ demand for green products are becoming increasingly fierce,and multiple pressures force enterprises to implement ecological innovation.In the strategy of innovation driven development,ecological innovation is also the source for organizations to obtain sustainable competitive advantage,and intellectual capital with knowledge as the core is the key to enterprise ecological innovation.It is necessary to study the impact of intellectual capital on enterprise ecological innovation.However,previous studies tend to focus on the role of a single factor,ignoring the synergy between the various capital factors.From the perspective of configuration,this paper uses fsqca method to empirically test and analyze the path of 188 manufacturing enterprises,and discusses the internal mechanism of the impact of intellectual capital on Ecological Innovation in different external situations of market competition and product demand.The results show that:(1)There are three ways to improve enterprise ecological innovation:when the market competition is weak,human capital and organizational capital should match to lead to high ecological innovation;when the market competition environment is(more)fierce and the demand for green products is(more)vigorous,strong organizational capital or strong human capital and strong relationship capital should match to lead to high ecological innovation.(2)There are four ways to restrain the enterprise’s Ecological Innovation:the lack of all dimensions of intellectual capital will restrain the ecological innovation;when the market competition is weak,the lack of human capital and relationship capital leads to low ecological innovation;when there is no external demand for green products and lack of organizational capital,no matter how strong the enterprise’s human resources are and whether it has relationship capital,the enterprise is difficult to realize ecological innovation.(3)Under the influence of market competition and product demand,the configuration path of intellectual capital to different types of high ecological innovation is different.This study provides new ideas for manufacturing enterprises to carry out ecological innovation,especially in the current situation of increasingly tense resource conditions and ecological environment,how to reasonably allocate and use enterprise intellectual capital to achieve ecological innovation in order to seek sustainable development,and gives practical guidance and enlightenment.