Research On Intellectual Property Competitive Strategy Of Panzhihua Iron And Steel (Group) Co., Ltd

Nowadays,we live in the era of knowledge economy,and how to improve the competitiveness of enterprises is the development problem faced by many enterprises.Enterprises need to improve their competitiveness in the new age and bring enterprise plan into correspondence with era development.Therefore,it is essential to perfect enterprise intellectual property.As a basic industry of the national economy,the iron and steel industry has long existed and promote the development of upstream and downstream companies.It is an important material guarantee bank for national construction.In recent years,as the downward pressure on the global economy and the overproduction of global steel,in addition to China’s supply-side structural reform,and environmental energy constraints and other domestic and foreign situations,how to improve the competitiveness of China’s large steel enterprises has become an urgent problem.China’s iron and steel enterprises have relatively weak strategic awareness of intellectual property rights,and insufficient innovation and development capacity,in addition to the national laws and policies cannot keep pace with the reality of the economy and society,iron and steel enterprises lack of attention is also an important reason.Taking Panzhihuasteel(hereinafter referred to as "Pansteel group")as the research object,this paper gives some reviews on the past research on strategic,in combination with the current situation of its intellectual property development,as well as affirms the achievements of these development and points out the problems existing in its intellectual property.Through PEST analysis,Porter’s five forces analysis model,and other analysis methods,this article analyzes the macro-environment of the development of intellectual property rights in Pansteel,as well as the competition environment;we also need to define the environmental status of the intellectual property competition strategy of Pansteel to provide practical basis for the selection of the intellectual property competition strategy.Through SWOT analysis,the differentiation strategy of applying the intellectual property competition strategy of Pansteel is proposed,and the strategy of using patent and proprietary technology in parallel is adopted to build a platform of scientific research and development and industrialization,so as to ensure the sustainable competitiveness of the enterprise.Through the reform of intellectual property management mechanism,strengthening intellectual property operation and other aspects of Pansteel intellectual property differentiation strategy to achieve the planning and putting forward to timely turn intellectual property into economic benefits.In addition,suggestions are put forward from the perspectives of system construction,structural design and cultural construction to ensure the effective implementation of the strategy of intellectual property competition of Pansteel.Through the study of the intellectual property competition strategy of Pansteel,they can better serve the enterprise development strategy of Pansteel,and improve the competitiveness,and achieve the national mission of efficient and green development of the west of Panzhihua strategic resources.