Research On The Application Of Kazakh Ornaments In Packaging Design In Yili Area

Applying the traditional ethnic cultural elements to the modem packaging design is a popular and highly respected design trend.Therefore,in this paper,through discussing the relationship between the characteristic culture and packaging design of the regional ethnic groups in Ili,the packaging design under the cultural background of the Kazak ethnic groups in Ili is elaborated,and the Kazak visual elements with regional cultural characteristics are deeply excavated And draw on the characteristics of its art form,combined with the design method of modern packaging,while inheriting and protecting the traditional Kazakh ethnic culture,using the design style of modern packaging to create a set of packaging design for honey in Ili region,taking highlighting the regional characteristics of products as the design criteria,and taking the study of local ethnic culture in Ili region as the basic point,This paper sums up the phenomenon that packaging in the current market is not strong in the sense of the times and the ethnic cultural characteristics are not obvious.It can not only meet the needs of consumers,but also improve the value of the product itself,so as to achieve the purpose of commodity sales and publicity of the local ethnic cultural characteristics of Ili region.As one of the Ili ethnic groups,Kazak's decoration is very representative.In this graduation design,the author takes Kazak's decoration with various forms,rich colors and complex lines as the design elements,through the reconstruction,simplification,improvement and other innovative design of Kazak's decoration and application research in packaging design.Therefore,to create a packaging design with ILI regional ethnic culture,at the same time,let us have a more comprehensive understanding of Kazak pattern and decoration,and let us have a deeper understanding of Ili Kazak culture.