| At present,mountain outdoor sports have become the majority of people keen to participate in the exercise and fitness project.Each place is competing to hold their own regional characteristics of mountain outdoor sports events.Sedan chair,Kunming snow mountain climb challenge since opening the first since 2006,has held the 13 th,thanks to the venue,the unique natural scenery,cultural atmosphere and event organizers in planning the operation of the scientific,rigorous,interactivity and the project the uniqueness of route choice,the operation of the event management is scientific,event execution combination of collaborative.As a result,the event has gradually been widely recognized by the whole society and its influence has been continuously enhanced.In 2016,the event was selected as the national sports tourism boutique event,and its development history and successful experience are worth our in-depth exploration and summary.Sedan chair for exploring Kunming snow mountain challenge in 16 years of evolution and development experience.This paper uses literature method,fieldwork method,panel interview and logic analysis method,in-depth investigation and study systematically the formation of the "sedan chair snow mountain climb challenge in Kunming reasons,development course,operation mechanism,management model,event implementation and comprehensive benefits.Further discusses the development law,successful experience and existing problems of the event,and puts forward targeted and operational countermeasures and suggestions for the difficulties and restricting factors in its development,so as to promote the high-quality and sustainable development of the outdoor sports event.Through the author’s systematic investigation and research,the following conclusions are drawn:1.In the 16 years of development,Kunming Jiaozi Snow Mountain Climbing Challenge has been held for 13 times.Through the continuous improvement,perfection and improvement of this mountain outdoor sports event,Kunming Jiaozi Snow Mountain Climbing Challenge has achieved great development.In order to carry out systematic analysis and research on it in a more scientific and objective way,this paper divides the event into three stages according to the development process of the event: the initial stage of the event,the promotion stage of the event and the prosperity stage of the event,and conducts analysis and research on different stages one by one.2.At present,Kunming Jiaozi Snow Mountain Climbing Challenge adopts the operation mechanism of combining government support with market operation in its operation mode,giving full play to the guiding and supporting role of the government,the main operation role of the association and the sponsorship and support role of enterprises.And strengthen the mass media publicity and marketing,adjust the content of the project,optimization of the implementation of the event,improve competition route combination,improve the rank bonuses,increase the participate in the quota of the event,attract more teams and gradually improve the competitive level,continuously standardized the operation management of the event,the event’s growing influence,has developed into a well-known mountain outdoor sports events at home and abroad.3.Through research and analysis,it is found that Kunming Jiaozi Snow Mountain Climbing Challenge still has some problems,such as lack of long-term planning of the event brand,low degree of marketization operation of the event,lax safety prevention of the event,little correlation between the event and local economic and social development,and poor connection between various agencies of the event execution system.4.In view of the problems and restricting factors existing in Kunming Jiaozi Snow Mountain Climbing Challenge,this paper puts forward the following countermeasures and suggestions: For example,we should optimize the brand planning of the event,promote the high-quality development of the event,improve the operation mode of the event,take the road of industrialization development,strengthen the guarantee system of the event,strengthen the safety management of the event,drive the comprehensive development of Jiaozi Snow Mountain scenic spot with sports events,strengthen the coordinated development of all links of the event,and improve the execution efficiency of the event.I hope these suggestions to promote Kunming palanquin snow mountain climb further improve,improve and improve,make Kunming palanquin snow mountain climb challenge sports at home and abroad and participate in high-level sports events,to promote the sports strong province of Yunnan construction,to promote the whole domain of Yunnan tourism development and construction layout make new luminescent spot,make new contributions. |
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