Research On The Social Capital Operation In The Development Of Rural Tourism Industry ——Take Village Y In Shaanxi Province As An Example

At present,the development gap between urban and rural areas in China is still obvious.The implementation of the rural revitalization strategy aims to continue to strive to make up for the shortcomings of rural development on the basis of achieving the results of poverty alleviation.The core of rural revitalization is industrial revitalization,which has a direct impact on economic development.As a type of rural industry,rural tourism can effectively help villages to achieve prosperity.It not only improves the economic income of villagers,improves the infrastructure of villages,but also realizes the transformation of traditional villages and makes them glow with new vitality.However,the formation of the industry cannot ignore the process of its development and operation.It is in the process of industrial operation and development that can help villages to achieve comprehensive upgrading and help villagers establish long-term income guarantee mechanism.In this study,starting from the theory of social capital,using the questionnaire survey method and interview method,through the different stages of development of rural tourism industry in Y village of Shaanxi province process research,combing the process of the development of tourism industry and social capital in different stages to play a role in what form,and explore the future social capital will continue to support the industry in what form,so as to realize the long-term prosperity and sustainable development of the industry.This paper introduces the dimension of time into the analysis of social capital,and discusses the different stages of the beginning,formation,development and prosperity of tourism industry,what elements of social capital play the most important role and why.First,in the initial and formative stages of the tourism industry,social networks,as a key element,by means of endogenous social network and extensional social network,the accumulation of different material resources and human resources has been fully realized,and the development predicament of lack of resources in village Y has been broken,formed the basic pattern of Y village industry development.Secondly,in the forming stage of tourism industry,because the basic pattern of the industry has been formed,Y village urgently needs to adjust and restrict the relations of various subjects,so the role of norms is gradually highlighted.Norms are divided into moral norms and administrative norms,administrative norms benefit from the entry of foreign enterprises and personnel.Different answers to the questions of whether the production space in which the business subject is located constitutes the main living space and whether the individual’s labour is his own labour,distinguish between the objects of moral and administrative norms.Finally,in the prosperous development of tourism industry in the future stage,trust,especially the role of institutional trust can be highlighted.There is a close connection between trust and norm.In the system trust,trust not only has an impact on the business entity,but also on the consumer group,and fosters the trust of the consumer group’s brand,this has brought a stable source of tourists and a large number of potential consumers,making it possible for y village to flourish.In the context of rural revitalization,the construction of rural industry should also closely follow the requirements of rural revitalization,to explore a sustainable,green development path to achieve the overall revitalization of rural society.We should continue to pay attention to the follow-up process and characteristics of the construction of tourism industry in rural areas,and form a regular understanding of the construction of the industry,thus for the vast rural areas to explore a resource based on the existing industrial chain to establish a complete path..